From Ad to Art: How Narrative Can Elevate Your Brand's Video Content
So you know when you're watching a commercial and it just feels like an ad? Like it's trying to sell you something and you're just waiting for it to be over so you can get back to your show? Yeah, those kinds of commercials are forgettable at best and annoying at worst.
But then there are those commercials that stick with you. Maybe it's the Budweiser Clydesdales trotting through the snow, or the Coca-Cola polar bears sharing a Coke. These commercials don't just sell a product - they tell a story.
That's the power of storytelling in commercial videos. When you can connect with your audience on an emotional level, you're more likely to create a lasting impression. It's not enough to just list the features and benefits of your product or service - you need to show your audience why it matters.
Take the Apple "Think Different" campaign, for example. Instead of focusing on the technical aspects of their products, they used storytelling to position themselves as a brand that celebrates creat
ivity and innovation. By featuring trailblazers like Albert Einstein and Martin Luther King Jr., they created an emotional connection with their audience and reinforced their brand identity.
Another great example is the "Like a Girl" campaign by Always. By challenging the negative connotations of the phrase "like a girl," they created a powerful message of empowerment and sparked a conversation about gender stereotypes. The campaign wasn't just about selling pads - it was about changing the way people think about what it means to be a girl.
So when you're creating a commercial video, don't be afraid to tell a story. Think about what emotions you want to evoke in your audience and how you can connect with them on a deeper level. Whether it's humor, nostalgia, or a call to action, a well-crafted story can make all the difference in creating a successful campaign.
Ready to tell your brand's story through video? Let our team of experienced writers and filmmakers bring your vision to life. Contact us today to learn more about our commercial video services and how we can help your business stand out from the competition.
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CocoFilms is a full-service video production company based in Montreal. We specialize in event videography, commercial video production, and compelling documentaries.
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