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Capturing Refreshment and Rhythm: CocoFilms at Osheaga



Osheaga is an absolute gem to film, and it’s not hard to see why. It’s a vibrant music festival set against the stunning backdrop of Montreal's Parc Jean-Drapeau, where the energy is palpable and the air is filled with the sounds of incredible music from some of the world's top talent.


From a filmmaker’s perspective, Osheaga is a visual feast. But attending a festival in the summer heat can be dehydrating. That's why it was particularly nice to be tasked with filming Brita at Osheaga. We got a chance to be creative, rise to the challenge of producing for a quick turnaround, and all the while staying hydrated. To top it all off, the whole process was sustainable. Brita handed out refillable bottles and provided an endless stream of free fresh water for all festival attendees.


Although we have filmed hundreds of events before, this was the first time we had the opportunity to film at a music festival. The challenge was within our realm of expertise, and we felt confident that we could meet the specific requirements. We were also looking forward to working with the Devon Communications and Brita teams, as the preplanning process proved to be smooth and pleasant from the onset.





As we engaged with the project, our focus was on the dual impact of Brita’s initiative—both as a vital amenity for attendees and as a reflection of environmental stewardship. The hydration stations became hubs of activity, illustrating the practical benefits of sustainable practices in large-scale public events.


Our approach—attention to detail with creative cinematography—ensured that each frame we captured not only highlighted Brita's role in enhancing the attendee experience but also emphasized the broader narrative of sustainability. The photography and short films aimed to showcase refreshment, rhythmic energy, and the benefits of sustainable solutions in dynamic environments. Here is one of the several videos we produced that day.





But it wasn't all work. Our team also enjoyed the exceptional performances that defined Osheaga 2023. Among the most memorable were Billie Eilish, Rema, Rufus Du Sol, and Charlotte Cardin. These moments of musical brilliance provided a perfect backdrop to our work, offering us further creative inspiration.


It's not just about the music. Osheaga is a melting pot of culture, art, and creativity. The festival grounds are adorned with stunning art installations and interactive exhibits, providing endless opportunities for visually striking shots. Plus, the crowd itself is a key part of the experience. The festival-goers, decked out in their most eclectic and vibrant outfits, add a layer of color and excitement to every frame. Filming Osheaga is about more than just capturing performances; it’s about documenting the spirit of the festival and the community that makes it come alive. It's this unique blend of music, art, and human connection that makes Osheaga such an extraordinary and rewarding event to film.


The experience helped us produce distinctive content and also enriched our professional expertise in managing and executing event-based projects. Our collaboration with Devon Communications and Brita underscores our commitment to professional excellence and environmental responsibility.


We invite you to view the resulting footage and photography on our platforms, which showcase our dedication to high-quality, impactful storytelling.



 

CocoFilms is a full-service video production company based in Montreal. We specialize in event videography, commercial video production, and independent films.


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